text & photos by Glass
Last time, we introduce Japan eyewear shop, now we pull back the camera toEurope. Since the establishment of EU and Euro, it became very convenient to travel the whole Europe. Because of it, I have the opportunity to visit more country and city. After my observation, I discovered they have different shop style in different area.
Their express ways are variety and diversify, but can’t escape from high quality and unique. For unique, they melt local living style and culture together and bring out special and unique eyewear shop. Of course, those shops I mentioned are not the best, it’s just my opinion. I just want to let you know the current development of abroad shop, and these three shops are the exclusive eyewear shop of MYKITA/KIRK/GOTTI. The reason I show you is through the brand designer’s concept and skill, we can realize how they to handle from eyewear design, display, and management to image establish. Hope you like it! Regarding to the page is limited, so I show you the eyewear chain-store in someday.
Kirk opened a shop inLondonno long time ago and made a sensation inEurope. Boss, Jason is English and lives inParisfor a long time. Maybe because of it, Kirk Original expresses French abstract and British humor. The shop style emphasizes on eyes and eyewear is the best partner. Hundreds eyes and consumers look at each other; bring out a unique design style. Jason actually is a naughty guy that likes to make some fun. Many years ago he came toAsia, and filmed a video that he was playing the piano at that time. Post it on YouTube and cause a lot of attentions. I believed many people still have some memory about it.
Mykita shop is inParis,France. The well-known mykita has shop inBerlinandTokyo, dig a whole on the white industrial steel sheet and put light on it, this is mykita feature. Those good or bad stories, history, and relationship with Ic!Berlinis a myth that we outside people can’t understand. But in recent years mykita is getting success and have more reputation in domestic market. For stainless steel eyewear, it is a nice brand that you can’t miss. Especially the precise making process achieve its own wearing feeling. Anyone wears mykita can understand the feeling of made inGermanyand you won’t be confused.